Marc Smookler founded Sake Social in 2009 after taking his first sip of premium sake at a sushi restaurant and struggling to find a bottle of similar quality anywhere else.
After searching at various sushi restaurants, specialty wine shops, online spirits retailers and premium grocers around town, Smookler discovered how difficult it is to acquire a bottle of premium sake or even find any information about the numerous varieties of the popular Japanese rice wine that exist. Then, after a trip to Japan and a private tour at a sake brewery, Smookler found his inspiration and decided it was time to start his fourth business venture. Sake Social was born.
Smookler learned that good sake is derived from quality ingredients and a quality process. Since focusing on both, his company has gone on to become the largest online retailer of Japanese sake, as well as a vast educational resource for sake novices and an online community for sake enthusiasts to exchange their thoughts on different brews.