Author Archives: Lisa Davis

Full-time writer at RetailMeNot.

Strategic Communication in Sports

Projects completed at Texas Tech University in summer 2022. “The course will focus on how communication activities happen in the sports industry. With an emphasis on public, media, and community relations, students investigate the vital role internal and external communication plays in sport organizations.”  Watford Football Club Backgrounder Tweet Press Release University of Texas LonghornContinue reading “Strategic Communication in Sports”

Visual Communication in Sports

Projects completed at Texas Tech University from August to December 2022. “The course will focus on how sport organizations use sports statistics and other data to visually communicate for content creation, fan engagement, promotions, marketing, development and other communication efforts.” Google Website Design The Lisa Davis Sports Agency Final Project Nike Puts Women on theContinue reading “Visual Communication in Sports”

Multimedia Storytelling in Sports

Projects completed at Texas Tech University from July to August 2022. “The course will focus on print (bloggers, columnists), audio (radio/podcast), photo and video production for sports for organizational, live-event and marketing/fan engagement purposes for journalistic or entrepreneurial ventures, such as for name, image and likeness (NIL).” Final Project Tour de France Femme Women’s NCAAContinue reading “Multimedia Storytelling in Sports”

How to Future-Proof Your Wardrobe Now to Make Fashion Sustainable Tomorrow

This article first appeared at the Real Deal by RetailMeNot on Jan. 25, 2023, and is a Feature Writing finalist for the APEX 2023 Awards for Publication Excellence. Did you know we burn or bury the equivalent of a garbage truck filled with clothes inside landfills every second? Find out the classic pieces you shouldContinue reading “How to Future-Proof Your Wardrobe Now to Make Fashion Sustainable Tomorrow”

#TXReads: ‘The Ghosts of Houston’s Market Square,’ a Paranormal Walk Through History

This article first appeared in Texas Lifestyle Magazine on Oct. 2, 2020. “The Ghosts of Houston’s Market Square” is an unconventional ghost story fusing Houston’s illustrious beginning with its present in an homage to the past, and a great read to get you in the Halloween mood! Whether or not you believe in the supernatural,Continue reading “#TXReads: ‘The Ghosts of Houston’s Market Square,’ a Paranormal Walk Through History”

Texas Essentials: Porsche Nichole, Pretty Girls Boutique Owner, Fashionista

This article was first published in Texas Lifestyle Magazine on Sept. 17, 2020. With only a few dollars in her trendy handbag and a dream in her heart, Porsche Nichole set her biggest venture in motion.  The Texas native had always wanted her very own clothing boutique. However, she didn’t exactly have a road mapContinue reading “Texas Essentials: Porsche Nichole, Pretty Girls Boutique Owner, Fashionista”

#TXReads: Meg Gardiner, Best-Selling Crime Author, 3-Time ‘Jeopardy’ Champ

This article first appeared in Texas Lifestyle Magazine on Aug. 27, 2020. When the king of horror says, “Don’t miss it. This is a great one,” mystery and crime junkies better pay attention because Stephen King knows a thing or two about the subject. Inspired by true crime cases and infamous serial killers, Edgar-winning novelistContinue reading “#TXReads: Meg Gardiner, Best-Selling Crime Author, 3-Time ‘Jeopardy’ Champ”

Five Minutes With Jay Michaelson: Animal Lover, Inventor

This article was first published in Texas Lifestyle Magazine on July 30, 2020. Jay Michaelson spent a large chunk of his adult life producing movies, TV commercials and documentaries. It was after writing and directing his award-winning documentary, “In A Whisper,” that Michaelson’s passion for horses began to resurface. Born in New Mexico and growingContinue reading “Five Minutes With Jay Michaelson: Animal Lover, Inventor”