This article first appeared in Texas Lifestyle Magazine on October 28, 2019.
Southern Avenue fuses gospel R&B with gritty rock undertones to create a musical style all its own.
Guitarist Ori Naftaly had a deep-rooted passion for American soul, blues and funk music despite growing up in his native country of Israel. Naftaly had built a reputation for himself at home, but felt constrained and the need to embrace a more expansive musical vision.
When he met Memphis singer Tierinii Jackson (who later became his wife) and her drummer sister Tikyra Jackson, Naftaly’s dream of bringing his music to audiences across the globe began to take shape.
In 2017, the band’s diverse roots and deep commitment to their individual styles could be heard in their self-titled debut album, which reached number six on Billboard’s Top Blues Albums Chart. The success of the album created demand for the band in both the U.S. and throughout the world where they were performing in high-profile festivals.
Cover: Southern Avenue, (left to right) Ori Naftaly, Tierinii Jackson, Tikyra Jackson, Jeremy Powell, and Evan Sarver, courtesy David McClister
Lisa Davis lives in Austin and is the Editorial Assistant for Texas Lifestyle Magazine and an honors graduate of Concordia University Texas with a Bachelor’s Degree in Communication and Public Relations.