Affordably Cute Merch to Celebrate Pride Month 2021 + Support LGBTQ Causes

Originally published at on July 21, 2021.

June is Pride Month, but many retailers support the LGBTQ community all year. If you want to show your support in June and every month after, our list of LGBTQ-allies helps you do just that

June is undoubtedly the most colorful, rainbow-filled month of the year. The first Pride march took place in New York City on June 28, 1970, which coincided with the one-year anniversary of the Stonewall Uprising. The momentous revolution was the catalyst for the modern LGBTQ movement. Regardless of how you choose to identify, everyone is encouraged to celebrate and support the super fabulousness of Pride and inclusivity. Although traditional pride celebrations aren’t expected to be in person until next year, there are still plenty of ways to celebrate and show your support.

The Human Rights Organization has ideas for how you can celebrate Pride Month from home. Their Celebrate Pride Inside campaign offers lists of musical pride playlists and podcasts, pride flag pizza recipes and other fun ideas to show your LGBTQ support.

When is Pride Month 2021?

Pride Month starts every year on June 1 and ends on June 30. It’s held in June to commemorate the 1969 Stonewall riots in New York. During the month of June, celebrations are held worldwide, including pride parades, parties and concerts. Along with the color-filled parades, LGBTQ leaders are recognized for their historical impact both nationally and globally.

Show your support and score the cutest pride gear with this list of retailers offering the coolest Pride Month merch:

Top retailers’ 2021 Pride Month merchandise

Image: EyeBuyDirect

Some brands make special pride products to celebrate Pride Month, including apparel, shoes and socks, water bottles and a plethora of other stuff. The proceeds from the sales of the specially made gear are donated to reputable LGBTQ organizations that provide support and resources to LGBTQ communities.

These are some of our favorite products to shop for Pride Month 2021:

Adidas 2021 pride collection

The Adidas brand is known for paying homage to their own extensive line of classic Three Stripe styles. The company is hyper focused on sustainability and doing better by being better. The 2021 pride collection includes colorful running shoes, slides, sneakers and hoodies, to name a few. The new collection will be available on May 15 at 2 a.m. CDT.

Amazon ‘Shop With Pride’

Amazon is spilling over with pride with the Shop With Pride store that includes brands like Adidas, NYX, Crocs and Havaianas, to name a few. Show your pride with colorful T-shirts, flip-flops, swimsuits and handbags. Plus, you can support LGBTQ causes with AmazonSmile donations on eligible purchases.

Apple Pride Edition Apple Watch

The Pride Edition Apple Watch SE Silver Aluminum Case with Braided Solo Loop features a rainbow band made from recycled yarn and silicone threads and starts at $329.

Banana Republic 2021 pride collection

Banana Republic’s limited-edition Pride collection includes the Heart Brooch for $30 (Reg. $38) and the Pride Graphic T-shirt for $17.99 (Reg. $29.99).

Bombas socks

Inspired by the diverse LGBTQ community and in celebration of Pride Month, the brightly colored Leopard Pride Ankle Socks serve as a reminder to “live colorfully, live boldly, and always be true to yourself.” The pride socks are $12. For every pair of Bombas socks purchased, the brand donates a pair to someone in need.

Converse 2021 pride collection

Every year Converse debuts its pride collection of sneakers. This year’s annual collection will “celebrate everyone’s individual journey to finding joy and freedom in being themselves.” The collection benefits Converse’s longtime partners with It Gets Better Project, Ali Forney Center, BAGLY and OUT MetroWest. Stay tuned to see what their collection holds for 2021.

You can sign up to receive notifications as soon as they drop and get 15% off your first order.

Dr. Martens 2021 ‘For Pride’ shoes

To celebrate Pride Month and the LGBTQ community, Dr. Martens releases a special For Pride shoe pride every year. This year’s collection is the 1461 For Pride Smooth Leather Oxford Shoes. It pays tribute to the Pride movement with a rainbow flag embroidery and a rainbow lace and heel loop, along with multi-colored tonal stitching. They’re $120 and you can get free shipping (expired) on orders over $50.

Disney Store 2021 pride collection

If you love rainbows and Mickey Mouse, then this collection is for you. Disney celebrated this year’s Pride Month with the Rainbow Disney Collection, including a stuffed rainbow-colored, short-wearing Mickey, T-shirts, baseball caps and more.

DSW x Pride collection

The DSW x Pride Collection features an array of colorful footwear and socks for men, women and kids. Brands include Crocs, Converse, Vans, Adidas and more. The collection starts at $10.

EyeBuyDirect x Lele Pons

In partnership with Lele Pons, EyeBuyDirect released their Eyewear Pride collection starting at $19. The collection includes six rainbow translucent styles in four shapes: Bright and Optimist (square), Unity (rectangular), Diversity (round), and Positivity and Joyful (horn). The eyewear brand is donating 100% of the frame sales (up to $50,000) to The Trevor Project.

Fossil ‘Love In Color’ limited edition Pride Watch

Fossil updates a timepiece every year to include all the colors of the rainbow flag in honor of Pride Month. The Love in Color Pride Month limited edition watch is only available in limited quantities. A portion of the proceeds go to the Hetrick-Martin Institute (HMI), the nation’s first and largest LGBTQ youth services organization.

Lego ‘Everyone Is Awesome’

Celebrate diversity with Lego’s new “Everyone is Awesome” display. It features 11 monochrom mini figures in different own colors and hairstyle with. a background of corresponding rainbow stripes. It’s $34.99.

Levi’s 2021 Pride Collection

With values that include empathy, originality, integrity and courage infused into every thread and piece of fabric they use, Levi’s is a brand that celebrates diversity and speaks out against injustice. This year’s Pride Collection includes colorful rainbow suspenders, socks, custom T-shirts and, of course, denim. Levi’s makes an annual donation to OutRight Action International, working to advance human rights for LGBTQIA+ people all over the world.

Nike 2021 ‘BeTrue’ Pride collection

Nike’s annual BeTrue collection celebrates diversity in orientation, identity and expression. Last year’s collection was available on June 19 and included special edition sneakers and apparel, so check back to see the 2021 BeTrue collection.

Nordstrom BP. ‘Be Proud’ collection

Nordstrom has made strides over the last several years to be known as an inclusive retailer. They carry a wide variety of brands, including Boy Smells candles and fragrances, partnerships with The Phluid Project and Leeway Home and MANTL. The newest BP. Be Proud collection features T-shirts, jewelry, face masks and more “for people of all gender expressions.” Prices range from $25 to $59.

PetSmart ‘You Are Loved’

PetSmart’s You Are Loved collection features some of the cutest and brightest Pride-inspired merch for pets. PetSmart proudly supports GLSEN and commits to donating $100,000 in 2021.

Reebok 2021 Pride collection

Reebok has brightened up some of their classic sneakers to celebrate Pride Month with a new collection. According to SneakerNews,, the collection includes the low-top Forum. It will feature floral embroidery and “LOVE UNITES” written on the side as a nod “to one of the underlying themes of Pride Month.” Check back on May 15 when Reebok’s 2021 Pride collection officially drops.


Rue21 has released its Pride collection which includes a limited edition, gender-neutral “Unity” fragrance, exclusive T-shirt, underwear and accessories. All the merchandise comes in “sizes and styles for everyone gives expressive options for customers to be bold in their support for equality.” Shop the super bright and fun Pride collection from Rue21.

Skittles Pride Packs

For the second year in a row, Skittles is releasing the limited-edition Skittles Pride Packs. It features gray packaging on the outside and all gray candies inside. In addition, the brand will donate $1 per pack (up to $100,000) purchased in June to GLAAD.

Target 2021 ‘#TakePride’ collection

Target’s Pride collection offers essential pride gear and gender-inclusive apparel for every member of the family, including your beloved dogs and cats. This year’s collection also includes party supplies, T-shirts, totes, sandals, special edition cosmetics and much more.

Looking for Pride gear for your home? Target’s newest Pride collection just might be their cutest.


Get the symbol of pride that brightens up any room. The cozy rainbow-colored heart pillow has a vegan plush material with satin stitch embroidery. It’s $29.99. And right now when you buy one Pride-inspired pillow, you get the second for free at Throwboy.

Ulta ‘Beauty Without Limits’ Celebrating Pride

For perfectly polished fingertips, Sally Hansen partnered with GLAAD to create the Limited Edition Insta-Dri x GLAAD All-Gender Pride Gift Set and Limited Edition Insta-Dri x GLAAD Rainbow Pride Gift Set. Each six-piece set is $24.99. The Pride shades are also sold individually for $5.59 each.

Ulta’s Beauty Without Limits celebrates Pride Month and the LGBTQ community by sharing their employees’ stories on social media about what pride means to them. Ulta supports PFLAG’s efforts to advance equality and unite members of the LGBTQ community.

Under Armour 2021 Pride collection

Last year UA took Pride Month back to the original 1978 Rainbow Pride Flag. The 1978 flag became the universal symbol of hope and equality, not only for the LGBTQ community, but anyone experiencing isolation or racism. Paying homage to that symbolic flag, UA brought its “DIY look to life” in the 2020 Pride Collection. UA’s third Pride collection includes footwear, apparel and accessories.

Zappos Pride Outside the Box

During Pride month, Zappos is spotlighting special edition Pride gear from popular brands include UGG, TEVA, Dr. Martens, Reebok and Vans, to name a few. Zappos for Good is donating $51,000 to the Ali Forney Center, the largest agency in the country dedicated to protecting LGBTQIA+ youths.

Year-round LGBTQ Allies

Image: MAC Cosmetics

Businesses are showing their commitment to inclusivity by giving back to a variety of charities that are helping pave the way for LGBTQ communities. We think these brands (although not a comprehensive list) should be highlighted for their incredible work and support:


ASOS supports the LGBTQ community year-round. They collaborate with GLAAD for its &Together Movement to design gender-neutral clothing with a percentage of the proceeds going to GLAAD. Plus, ASOS has been a long-time partner of Pride London and takes part in Stonewall’s Equality Index, a leading LGBTQ benchmark assessment.

Best Buy

Inclusivity isn’t just a concept or company policy at Best Buy, it’s a way of life. Best Buy has created a culture of empowerment for its employees and customers and space where they can be free to be themselves. During Pride month and every day of the year, Best Buy “acknowledges and celebrates all the different identities that make up the LGBTQIA+ community.” For the fifteenth year, the Human Rights Campaign named Best Buy one of the best places to work for LGBTQ employees.

H&M Beyond the Rainbow

The Beyond the Rainbow interactive campaign features celebrities Michaela Jaé Rodriguez and Chella Man along with H&M employees who share their inspiring, personal perspectives on what Pride means to them. The Beyond the Rainbow web app uses breakthrough technology allowing anyone to use a smartphone scanner to identify rainbow patterns in their surroundings. Scanning any rainbow Pride flag, including actual flags, rainbow donuts, teddy bears and clothing, to name a few, users can then go to the “Beyond the Rainbow” page to listen to true stories from diverse individuals in the LGBTQIA+ community.

Throughout the month of June, H&M will match donations made to The Trevor Project during a special Match Campaign.

Kimpton Hotels and Restaurants

Kimpton Hotels believes in celebrating Pride Month every day of the year. Since 1981, they’ve supported the LGBTQ community and partner with organizations that share that same effort. As The Trevor Project’s premier national hotel partner, Kimpton Hotels donates $10 from every stay to The Trevor Project.

MAC Cosmetics Beam With Pride

MAC Cosmetics has been an inclusive brand since 1984. They support diversity and individuality regardless of age, race and gender. They show their LGBTQ love with a rainbow of lip colors, radiant glitter and eye shadows filtered with holographic hues. When you make a purchase from the MAC Viva Glam product line, MAC donates 100% of the profits to nonprofit organizations.

Passionfruit apparel

Passionfruit’s mission is to create inclusive clothing and accessories that enable you to show your pride all year round while giving back to our community. You can find an adorable and affordable collection of T-shirts, tanks, baseball sleeve graphics and sweatshirts. Passionfruit donates $1 from every order to The Trevor Project.

Playboy Pride in Numbers

Playboy’s new collection celebrates “the uniqueness and diversity in each of us while paying homage to the catalysts who have sparked change.” For Pride Month, Playboy is partnering with influential voices in the LGBTQIA+ community to design custom products for Playboy that “speak to their varying communities, creative styles and backgrounds.”

They donate all proceeds to longtime Playboy partner, APLA Health (formerly AIDS Project Los Angeles).

Pottery Barn ‘Goods That Give Back’

A portion of the sales from Pottery Barn’s Goods That Give Back collection goes to The Trevor Project to support the LGBTQ community, including the Goods That Give Back mug for $14.50.

Teva Rainbow Pride Pack

To celebrate Pride Month all year, Teva partners with the It Gets Better Project to create the all-gender Rainbow Pride Pack sandal, which “stands out and shines for individuality and equality.” The collection starts at $40 and goes up to $70.

UGG ‘Pride For All’

As a supporter of the LGBTQ community, UGG designs special products to benefit and further the cause of LGBTQ nonprofits. The cozy shoe brand debuted The Proud Fluff Yeah Slipper line as part of their all-gender capsule and available year-round starting at $65.

Victoria’s Secret ‘Proud To Be’

Victoria’s Secret and PINK commits to “listening, learning and supporting the LGBTQIA+ community.” The retailer pledged $1 million to the Point Foundation, which “supports higher-education scholarships and leadership development for lesbian, gay, bisexual, transgender, queer, and all students who identify within this vibrant community.” This year, PINK is donating $100,000 to Campus Pride, that works to create a safer college environment for LGBTQIA+ students.

Williams Sonoma The Trevor Project collection

Williams Sonoma partners with The Trevor Project for exclusive collections that celebrate diversity and inclusion. The nonprofit receives 50% of the proceeds from The Trevor Project collection of mugs and candles and donations from the sale of the limited-quantity special edition Le Creuset L’OVEn Dutch Oven. It’s on sale for $380 (Reg. $415).

Plus, Williams Sonoma donates 50% of the proceeds from the Love Is Love Towels ($19.95) to The Human Rights Campaign. Interested in making a donation of your own to The Trevor Project? You can donate between $5 and $50 through Williams Sonoma.

Nonprofit LGBTQ products that give back

Image: Revel & Riot

Nonprofits are finding more ways to increase their revenue by selling their own line of products. And you can feel extra good about your purchase because at least some, if not all, of the proceeds, go back to help the LGBTQ community.

Gay Pride Apparel

Gay Pride Apparel is a first-generation Mexican-American and LGBTQ+-owned brand “focused on empowerment, pride, and authenticity for year-round pride.” The newest pride apparel for 2021 includes colorful T-shirts, posters, mugs, phone cases and more starting at $22.


The GLSEN RESPECT Collection helps LGBTQ youth and their allies of all ages “champion respect and acceptance for all people, regardless of their sexual orientation or gender identity/expression.” They donate 100% of the proceeds from the collection to create LGBTQ-inclusive K-12 schools for all.

Love Is Project

Get 15% off the handmade PRIDE Collection with the promo code LovePRIDE through June 30. During Pride Month, Love Is Project will donate 5% of the net proceeds to the It Gets Better Project to benefit the LGBT community.

Revel & Riot

Revel & Riot is an online nonprofit that brings awareness to LGBTQ causes and offers resources to those needing it. The proceeds (100%) from the sales of their T-shirts goes to fighting for “LGBTQ equality, visibility and justice.”

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