Category Archives: Texas Tech University

Strategic Communication in Sports

Projects completed at Texas Tech University in summer 2022. “The course will focus on how communication activities happen in the sports industry. With an emphasis on public, media, and community relations, students investigate the vital role internal and external communication plays in sport organizations.”  Watford Football Club Backgrounder Tweet Press Release University of Texas LonghornContinue reading “Strategic Communication in Sports”

Visual Communication in Sports

Projects completed at Texas Tech University from August to December 2022. “The course will focus on how sport organizations use sports statistics and other data to visually communicate for content creation, fan engagement, promotions, marketing, development and other communication efforts.” Google Website Design The Lisa Davis Sports Agency Final Project Nike Puts Women on theContinue reading “Visual Communication in Sports”

Multimedia Storytelling in Sports

Projects completed at Texas Tech University from July to August 2022. “The course will focus on print (bloggers, columnists), audio (radio/podcast), photo and video production for sports for organizational, live-event and marketing/fan engagement purposes for journalistic or entrepreneurial ventures, such as for name, image and likeness (NIL).” Final Project Tour de France Femme Women’s NCAAContinue reading “Multimedia Storytelling in Sports”